Home Current Affairs The power of omnichannel in retail

The power of omnichannel in retail

What does the future of retail look like? In a world where physical and online shopping are increasingly merging, a strong omnichannel strategy is essential for retailers. In the latest episode of our office podcast "Even Straightening," Thijs Cornel, Niels van den Bogaard and Loek Berendsen of Bold Rethink discuss how seamless integration of different sales channels can determine retailers' success.

#retail

Date: Aug. 14, 2024

Modified September 10, 2024

With: Niels van den Bogaard and Thijs Cornel

Episode 3
Retail Store 2

In this podcast:

Niels Van Den Bogaard

Niels van den Bogaard

Commercial contracts, Intellectual property, IT
Thijs Cornel

Thijs Cornel

Environment and Real Estate Development

Our specialists cover the main pillars of an effective omnichannel strategy, including sales, services, and marketing. They also discuss how a retail company can successfully transform from a physical store to an online environment and what role IT and legal aspects play in this process. Loek Berendsen, CEO of Bold Rethink, provides valuable tactical and strategic insights on the business impact of this strategy, while Niels van den Bogaard, lawyer in commercial contracts, IP & IT, explains the legal nuances.

Prefer to watch?

Stay Focused

Want to get started with an omnichannel strategy and have questions about the legal implications in IT or transportation? Get in touch with our specialists. They are ready to assist you.

Contact

Niels van den Bogaard

Attorney-at-law

Commercial contracts, Intellectual property, IT

Thijs Cornel

Attorney-at-law

Environment and Real Estate Development

More on this topic:

Most read articles

Knowledge

Five years on, still PAS in place

read more
Knowledge

Everything you need to know about the European AI act

read more
Knowledge

The Environment Act: the preparatory decision under the microscope

read more
Knowledge

Beyond the firewall: directors' liability under the NIS2 Directive

read more